Focus 45: Claudia Pretelin, from the Kodak Girl to the Kodak Sna

Focus 45: Claudia Pretelin, from the Kodak Girl to the Kodak Sna


When?

Start time: Saturday 12:00pm (22 July)
End time: Saturday 1:00pm (22 July)

Where?

George Eastman Museum
900 East Ave, Rochester
Lecture

About

Early Kodak advertising is mostly associated with the iconic image of the Kodak Girl. Then in the 1930s, Eastman Kodak Company turned their advertising campaigns over to the New York advertising agency J. Walter Thompson. How did this change affect the public image of Kodak? This talk will explore this era of Kodak advertising and how it created the basis for the so-called snapshot aesthetic.



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