Motor City West: Automotive 2020

Motor City West: Automotive 2020


When?

Start time: Thursday 11:30am (05 October)
End time: Thursday 5:00pm (05 October)

Where?

The Westin Long Beach
333 E Ocean Blvd, Long Beach
Conference

About

Meeting the Challenges of a Category in Transition

Automotive marketing has seen its share of trends, fads, and failures. As we approach the year 2020, we are faced with an industry and its marketing in transition:

- Sales have eased, incentives are rising, and sedans continue to falter at the expense of growth for trucks and SUVs;
- Mobile, data-driven programmatic and attribution models are exerting pressure on marketers, agencies, and publishers, complexity and lower revenue for content creators;
- Autonomous technology, electric vehicles, and ride-hailing are increasing R&D budgets at automotive manufacturers and adding to the confusion.

Join us as we take a fresh look at automotive marketing!



Events around The Westin Long Beach

Real Salt Lake vs. Sporting Kansas City At Rio Tinto Stadium
Sport

Real Salt Lake vs. Sporting Kansas City At Rio Tinto Stadium

Sunday 2:00pm (22 October)
Rio Tinto Stadium, Sandy

The Euro District. April 14th. 2018
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The Euro District. April 14th. 2018

Saturday 12:00pm (14 April)
Big Four Station, Jeffersonville

2017 Ochsner Ironman 70.3 New Orleans
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2017 Ochsner Ironman 70.3 New Orleans

Sunday 6:00am (22 October)
Ironman 70.3 New Orleans, New Orleans

Long Beach: East Village History Walking Tour $10 pp
150 m »

Long Beach: East Village History Walking Tour $10 pp

Saturday 9:30am (14 October)
Modica's Deli, Long Beach

Two Can Play That Game - Stage Play
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250 m »

Two Can Play That Game - Stage Play

Sunday 4:00pm (29 October)
Long Beach Terrace Theater, Long Beach

Joe Rogan - Strange Times 2017 Tour
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300 m »

Joe Rogan - Strange Times 2017 Tour

Saturday 8:00pm (09 December)
Long Beach Convention and Entertainment Center, Long Beach

Kevin Hart
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300 m »

Kevin Hart

Thursday 7:00pm (16 November)
Long Beach Convention and Entertainment Center, Long Beach

Complexcon
300 m »

Complexcon

Saturday 12:00am (04 November)
Long Beach Convention and Entertainment Center, Long Beach